Advertising Requirements

Annual Advertising and Promotion Requirements

Advertising and promotion are important. Without them, your titles/products are lost among the tens of thousands of titles that are published in our niche each year. Advertising and promotion bring yours title/products front and center for our store customers, building awareness and interest that yields sales. With shelf space in the stores at a premium, advertising and promotion help you get the best possible placement for your titles/products.

Every vendor must meet at least a minimum advertising and promotion threshold per year (3% of previous year's sales or $130, whichever is greater). To determine the amount of your advertising minimum, please go to our vendor portal at, enter your user name and password, and follow the links to the calculator. If you don't have your user name and password, email, and we will provide that information to you.

While you are on the Account Management Portal, please check out our Enhanced Product Details service and consider signing up. This service is free.

New Vendors

The minimum requirement is purchase of the Initiation Package $300 ($550 value, ad design not included). This package includes an introductory special and various types of advertising to support the special.

Introductory Special: In order to generate interest and encourage retailer stores to stock your titles/products, New Leaf will offer your titles/products to retailers in an Introductory Special for the first month. You provide an extra 10% off the cost of goods for the first month, and in exchange New Leaf passes a 44% discount off of retail to our store customers for that same period.
Inclusion in web special with a carousel ad to appear on public home page, logged in home page and relevant subject category page, as well as a product detail page for all web specials
One half page color ad in the Introductory Specials Section of an issue of New Leaves Monthly Update
Inclusion in Enhanced Product Details Program
Inclusion in Introductory Specials Section on website
Ongoing basic product description page on New Leaf's wholesale website which includes image and description

NOTE: 3 to 10 products will cost $10 more per product/title

You may upgrade to any of the optional packages if you prefer. Also, take a look at our many other advertising options so that you can put together an advertising plan for the year (highly recommended). Ad Overview

Please review our Introductory Advertising and Promotion Packages for details about the various Introductory Promotional options that we offer to advertise all new acquisitions.

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