Mechanical & Ad Content Requirements for Print Ads

Mechanical and Ad Content Requirements for Print Ads

Submit your ad proof, and your finished ad, as an electronic format file with a resolution of 300 dpi. Only the following file formats are acceptable: PDF, JPEG, or TIFF (preferred). Include the file type designation on the file name (.pdf, .jpg, .tif).Fonts must be imbedded or changed to outlines in PDF files. If additional work is required to insure files output correctly, there will be additional charges.

Display Ad Dimensions
Full page 7-1/4” W x 10” H
Full page bleed 8-3/4” W x 11-1/4” H
Half page Wide 7-1/4” W x 4-3/4” H
Half page Tall 3-1/2” W x 10” H
Quarter Page 3-1/2” W x 4-3/4” H
Showcase Listing (1/8th Page) * 3-1/2” W x 2-1/4” H
Spread 2 separate full or full bleed pages

* Showcase Listing (1/8th Page - includes graphic and blurb only) — Design Team does the layout for this.

Ad Content Requirements

ALL ads must include for each advertised item: ISBN-13 or UPC code and suggested retail price of product.

DO NOT INCLUDE these in your ads:

  • Items which New Leaf does not sell or have not been approved for distribution.
  • Contact information
  • Email addresses
  • Phone numbers
  • Mailing addresses
  • Web addresses
  • We reserve the right to refuse ads that do not meet our specifications at our discretion.

    If your ad does not meet our specifications (missing files, content issues, etc.) you will be asked to re-submit the corrected ad if time allows, or if not, we will correct (if possible) and our services will be billed at $60.00 per hour (minimum charge $15.00)

    Print Ad Content

    Spreads (2 pages) must be submitted as two separate pages (8-3/4” x 11-1/4” or 7-1/4” x 10”) rather than a single tabloid size (11” x 17”). Left/right placement for spread pages must be noted.

    Quarter-page and half-page ads that are not bordered will have a border added at a fee.

    Ads that require design production work or editing will incur additional charges. We reserve the right to perform the work and apply the additional charges to final invoice at our discretion. We will notify you if time allows.

    Discs and other materials will be returned only if a self-addressed, stamped return envelope is supplied. Please keep your own copies of your ad(s) and files for future use in our catalogs should they be lost or become unusable for any reason.

    Ads may be emailed to, sent ftp or by mail.

    To send your files FTP, email for FTP instructions. Mail discs to Ad Coordinator, New Leaf, 401 Thornton Rd.,Lithia Springs GA 30122.

    IMPORTANT: We are a PC shop and cannot accept discs in Mac format.

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